Colleges and universities earn revenue each year by licensing their trademarks to major apparel companies, including Lululemon and Fanatics. These companies, in turn, rely on vast supplier networks located primarily in countries with weak labour protections and regulations.
And they will undoubtedly use this as an excuse to jack prices even further. It’s not enough to milk students dry on textbooks, food, lodging, parking, courses, etc.
It’s the slave labor that keeps the costs down.