I have not bought a single blåhaj from Ikea but I have hand-sewn and gifted away multiple ones, since they are a fun piece of queer culture and some of my friends love them.
You’d be surprised how much of pop-culture has historically been shaped by advertisement and marketing campaigns. Feel free to completely boycott these trends, be aware however that this level of ideological purism is at best ineffectual, and at worst highly isolating.
I for one like having fun at times and it has not changed my opinion on the necessity of abolishing capitalism in the slightest. I’m sorry for your cynicism.
Blåhaj has transcended its status as a commodity produced by an evil megacorp
You bought into one of the most successful viral marketing campaigns of all time. I’m sorry for your loss
I have not bought a single blåhaj from Ikea but I have hand-sewn and gifted away multiple ones, since they are a fun piece of queer culture and some of my friends love them.
You’d be surprised how much of pop-culture has historically been shaped by advertisement and marketing campaigns. Feel free to completely boycott these trends, be aware however that this level of ideological purism is at best ineffectual, and at worst highly isolating.
I for one like having fun at times and it has not changed my opinion on the necessity of abolishing capitalism in the slightest. I’m sorry for your cynicism.