Twitch launches anti-bot crackdown and viewership numbers plummet across the platform overnight
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Twitch's anti-bot enforcement led to sharp drops in displayed viewership across many channels. The shift raises implications for rankings, ads, and sponsors.
  • Twitch’s new anti-bot system caused viewer counts to nosedive across hundreds of channels, with some losing over half their displayed audience.
  • Channels running 24/7 reruns saw the biggest drops, with Mira falling from 2,000+ to under 200 viewers overnight.
  • The cleanup affects sponsorship deals and ad rates since brands have been paying premium prices for audiences that were partially fake.
  • Inucune@lemmy.worldEnglish
    901·
    7 days ago

    When a metric becomes a target, it loses it’s value. If viewers or views are what drive monetization, then that will be all that matters.