“Real products, that actually work.”

It’s just a matter of which major company starts taking advantage first of the decent amount of trendsetters who already knows it’s mostly garbage, and decide improve their brand standing via consumer trust by making fun of it. We’re still at the phase where companies are trying to figure out what if any used there are and sift through the bullshit, so they’re scared to call it out still for fear of market reprisal or being wrong and missing something.