I almost forgot: They also made extremely shitty decisions like not allowing custom tags anymore and a combination of shitty content moderation and people refusing to tag politic posts as such plus everything without any messages from the non existent dev team lead to a mass exodus. Even their discord server shut down where they organized community events like secret santa and live get togethers. They then had to lower the threshold for posts to reach the front page to 50 points. Posts there now get a few hundred upvotes, highlighting the downsizing from tens of thousands of points.

That’s only half the story. They fired the dev team, basic things like notifications broke and nobody was left to fix it. Also their imgur HQ is now gone, which was apparently a whole big thing for users to visit. Also the ads got super shitty, tons of ads ranging from implicit sexual images to outright sex toys or similar. This highlights the hypocricy as “the gif” is banned (https://knowyourmeme.com/memes/the-hulk-gif)