Cracker Barrel, a kinda-sorta popular “Old Country Store” that prided itself on staying the same over the years…has undergone massive, sweeping changes in aesthetics. The man & barrel are from the sign, now gone. The dark wood walls covered in Americana are going away. I hear some of the food is going to change as well.
It’s weird because I’m seeing everybody slamming Cracker Barrel’s food, and I have never had a bad meal at Cracker Barrel. I’m not going out of my way to eat it, but every time I’ve gone it’s been nice.
I have enjoyed Cracker Barrel in the past, but I’m far from a frequent customer. However: anyone with half a brain can tell you the very last thing Cracker Barrel regulars want is change. Unless this change is accompanied by providing…something…with value equal or greater than what they’re taking away, we are witnessing intentional brand destruction and/or brand suicide.
Not everybody, though. I’m with CoffeeJunkie; I go to Cracker Barrel because I like the food (and because they sell Hydrox cookies in the general store). I had no idea that it’s apparently a hang out for racists. If they’re around then they’re well hidden at my local Cracker Barrel locations.
I don’t think it’s like a nazi bar, I just know that the demographic is old white people and I just kinda assume. I haven’t been in ages but their biscuits are FANTASTIC.
That is pretty fucked up, never heard about it. It’s the usual suspects, “Alabama, Georgia, Louisiana, Mississippi, North Carolina, Tennessee, and Virginia”. Probably not an unspoken nationwide Cracker Barrel policy, more of a Southern thing, but it’s likely corporate knew it was going on & tolerated it.
The dead logos & old Southern country styling…WAS…their thing. It was their whole thing, now it’s gone, and they have nothing. Idk personally I don’t see it going well for them. Time will tell.
Yeah close look, it doesn’t look like a typical black caricature, like Uncle Ben, and Aunt Jemima. It just looks like a older guy, sitting in a chair, with a barrel being used like a table. This would have described half my, white, family. Racists just think anything “old timey” changing is woke, because woke is what they don’t like. However, the company has a historical problem with overt racism, and most of their customer base has a lot of racists in it’s composition. So fuck them, they deserve to go under.
Ultimately this is just rage bait profiteering, and a distraction from the real hell going on.
The Nazis are always mad at any change. Just because they’re angry, doesn’t mean the change is good. Unfortunately, now what should be a discussion about the sterilization of all branding now got wrapped up in the culture wars. If McDonald’s had waited until now to disappear the Ronald McDonald mascot, the Nazis would be complaining about that too.
So, can someone explain this to non USAians?
Cracker Barrel, a kinda-sorta popular “Old Country Store” that prided itself on staying the same over the years…has undergone massive, sweeping changes in aesthetics. The man & barrel are from the sign, now gone. The dark wood walls covered in Americana are going away. I hear some of the food is going to change as well.
It’s weird because I’m seeing everybody slamming Cracker Barrel’s food, and I have never had a bad meal at Cracker Barrel. I’m not going out of my way to eat it, but every time I’ve gone it’s been nice.
I have enjoyed Cracker Barrel in the past, but I’m far from a frequent customer. However: anyone with half a brain can tell you the very last thing Cracker Barrel regulars want is change. Unless this change is accompanied by providing…something…with value equal or greater than what they’re taking away, we are witnessing intentional brand destruction and/or brand suicide.
You’re missing context.
Look at the dead logos.
Now look up how Cracker Barrel had be sued in 2004 to stop segregating their dinning room.
Right, but the point still stands. The type of person to frequent cracker barrel probably is an ancient racist. The rebrand will end them.
Not everybody, though. I’m with CoffeeJunkie; I go to Cracker Barrel because I like the food (and because they sell Hydrox cookies in the general store). I had no idea that it’s apparently a hang out for racists. If they’re around then they’re well hidden at my local Cracker Barrel locations.
I don’t think it’s like a nazi bar, I just know that the demographic is old white people and I just kinda assume. I haven’t been in ages but their biscuits are FANTASTIC.
Good
Link to lawsuit
That is pretty fucked up, never heard about it. It’s the usual suspects, “Alabama, Georgia, Louisiana, Mississippi, North Carolina, Tennessee, and Virginia”. Probably not an unspoken nationwide Cracker Barrel policy, more of a Southern thing, but it’s likely corporate knew it was going on & tolerated it.
The dead logos & old Southern country styling…WAS…their thing. It was their whole thing, now it’s gone, and they have nothing. Idk personally I don’t see it going well for them. Time will tell.
Thanks! What is an Old Country Store?
cracker barrel had a logo with racist undertones, like the other logos above it. it has recently been retired, much to the outrage of conservatives.
It’s a guy leaning against a barrel, what racial undertones are there?
idk, ask the nazis that are mad it got switched out.
Okay just because a racist is mad doesn’t mean that what they’re mad about is necessarily racist.
Yeah close look, it doesn’t look like a typical black caricature, like Uncle Ben, and Aunt Jemima. It just looks like a older guy, sitting in a chair, with a barrel being used like a table. This would have described half my, white, family. Racists just think anything “old timey” changing is woke, because woke is what they don’t like. However, the company has a historical problem with overt racism, and most of their customer base has a lot of racists in it’s composition. So fuck them, they deserve to go under.
Ultimately this is just rage bait profiteering, and a distraction from the real hell going on.
The Nazis are always mad at any change. Just because they’re angry, doesn’t mean the change is good. Unfortunately, now what should be a discussion about the sterilization of all branding now got wrapped up in the culture wars. If McDonald’s had waited until now to disappear the Ronald McDonald mascot, the Nazis would be complaining about that too.
They got rid of the barrel and the cracker!