I think there’s a bit of misunderstanding there. I’m not saying we should force self-hosting. I’m saying that when you get enshittification to a certain point, the idea of a non-shitty service becomes a selling point and you can compete on that as a feature.

You see that in commercial software all the time. Davinci Resolve exists because nobody wants to deal with Adobe, ClipStudio grew for the same reason, then went around that loop and now Affinity is getting some attention, and so on.

So what I’m saying is a self-contained package/service for self-hosting has a good chance to compete on price and features with enshittified services. The problem with getting that out of the OSS community is that they typically have more decisionmaking power on the engineering side and you end up with overly flexible, customizable software no mom and pop normie would ever get into unless they’re making a project out of it.

See, Jellyfin should be a hit. Everybody should have a Jellyfin server. But instead they have an overly powerful thing that is trying to allow you to customize the UI and incorporate every single piece of media and do everything Plex does except for the one useful thing Plex does which is give you Internet access to your library.

That’s the opposite of what an eventually successful self-hosted thing would be. You want one thing that does one thing with zero hassle and has the hard feature but none of the superfluous easy features. That’s why I’m saying HA, Plex and Synology are best positioned.

I think Synology is going the Plex route, where they are starting to enshittify their hardwareto sell you more hard drives. Their software is a better version of Yunohost already, though. And crucially they do provide a one click OpenVPN install, which is the still-too-complicated version of how all of this should work.

But if you really wanted to make some money one can envision a world in which a ISP (particularly a Starlink-style connect-anywhere ISP) sells you a one time stop package with a box that does your routing and also has a big app manager thing that sets you up for what you want. “It works just like Gmail but it’s at your place” is the pitch, not “ironclad security and full access to set it up just like you want”. That’s for nerds.

And then you charge them for cloud backups, if you’re clever.

Thanks for coming to my pitch, I’ll be in meeting room 4 all week.